Campaigns

Helping you develop and deliver integrated marketing communications campaigns which combine advertising, public relations, direct and digital channels to build profitable relationships with customers, staff and the media.

Simon specialises in developing and managed integrated communications strategies, combining advertising, public relations direct, digital and social media marketing to influence people’s understanding and behaviour.

These campaigns have contributed to:

• the positioning of Rolls-Royce as a global technology leader aiding to sales and recruitment;
• an increase in public confidence in policing in Leicestershire,
• a turnout of 48% in the 2004 North East Regional Assembly Referendum
• recruitment of an additional £2 million in new customers in 3 months for a University College
• turnover of £4 million for a property development start up.

Simon has built relationships with key journalists to secure local, national and international coverage contributing to:

• placing features and editorials in major national and international publications and the production of  TV and Radio     documentaries in the US, Germany, France and the UK;
• an average of 500 pieces of positive  local media coverage per month for the Police in Leicestershire
• 636 million opportunities to see via 861 pieces of coverage for a national government agency through a public relations   campaign which delivered over

Simon has developed internal communications strategies which:

• introduced  restorative justice – reducing juvenile re-offending and increasing police productivity and contributed to the reduction of Police Officer and Police Staff sickness absence;
• supported  HR change programmes at HM Prison Service, including: the launch of the Service’s “People Strategy,” the introduction of HR Business Partners and Shared Services; the introduction of a job evaluation scheme and negotiations with Unions  on changes to terms and conditions.